One aspect of our industry that I find especially annoying is the "pay-to-say" analyst model. The usual scenario is that one vendor wants to discredit one or more other vendors to make themselves look better. They contract with a freelance analyst, who hopefully brings more expertise and the appearance of independence to the table.
The few analysts who use this model fiercely brand themselves "independent", perhaps in the sense that they are not affiliated with one of the big name industry analyst firms.
I guess by the same standard my lawyer is "independent", but I certainly pay for results!
Shortly after VMware announced VSAN's general availability, George Crump and Colm Keegan of Storage Swiss published a short piece entitled "The Problems With Server Side Storage, Like VSAN", which appears to be sponsored by GridStore.
Despite taking substantial criticism from many IT practitioners in a number of forums, George has stubbornly defended his statements, encouraging those who object to offer up a "professional response".
I find myself doing so reluctantly: weighing the need to correct many of George's and Colm's erroneous statements vs. giving unwarranted attention where none is deserved. All of my responses are based on widely published information; a simple Google search can disprove many of the assertions.
And, to be fair, I know many independent analysts who do very good work on behalf of their vendor clients.
Unfortunately, this isn't an example of that.