While some inevitably poke fun (e.g. the Mystical Quadrilateral, the Prescient Parallelogram, etc.), most any IT vendor will tell you it’s very serious business indeed.
Years of effort are spent trying to painfully nudge our particular dot upwards and to the right. Gartner doesn’t hand out free passes.
Once you get your product into a favored position (e.g. one of the leaders), the goal then shifts to create as much distance as you can between your dot and everyone else in your category.
This is the fifth year Gartner has recognized VMware as one of the leaders in the hypervisor category. Per Gartner’s rules, vendors can’t claim to be the singular leader, just one of the plural leaders.
But as I read through the Gartner analysis and criteria for judging, it felt almost historical in nature. How Gartner has historically viewed hypervisor choice — and how I think enterprise IT groups now view hypervisor choice — have clearly separated.