One of the more interesting EMC announcements in the run up to EMC World 2012 came out today with little fanfare, but probably deserves more attention.
It's the VMAX SP: a specific, enhanced edition of the VMAX targeted at IT service providers.
For one thing, it includes all the software components needed to provision, meter and bill enterprise-class "high QoS" storage services.
All in one box.
It's also notable because it creates the option of transferring all the operational heavy lifting of running an enterprise-class storage farm back to EMC -- which we then deliver as a service to owners of the VMAX SP.
It's interesting to me because it shows what happens when you starting thinking about technology as a service vs. simply as a product.
And -- please pay attention -- you'll probably see more variations on this theme going forward from EMC and other vendors.