I, like many, saw a brave new world of petabyte-class data sets, gleaned through by trained data science professionals using advanced algorithms — all in the hopes of bringing amazing new insights to virtually every human endeavor.
It was pretty heady stuff -- and still is.
While that vision has certainly is coming to pass in many ways, there's an interesting distinct and separate offshoot: use of big data philosophies and toolsets — but being applied to much smaller use cases with far less ambitious goals.
Call it Modest Data for lack of a better term.
No rockstars, no glitz, no glam, no amazing keynote speeches — just ordinary people getting closer to their data more efficiently and effectively than before.
That’s the fun part about technology: you put the tools in people’s hands, and they come up with all sorts of interesting ways to use it — maybe quite differently than originally intended.