The pattern is familiar: take any critical business question, and use big data analytics to come up with better predictive models. The effect seems near-universal across a dizzying array of disciplines: marketing, customer service, finance, manufacturing -- and even IT.
What amazes me is that more IT groups aren't hiving off a small pool of resources to start to learn to apply big data analytics to *their* important business questions: not only for their own benefit, but to gain the domain expertise that the business will inevitable be asking for.
It's not expensive. It's not particularly difficult. The handful of people I meet who are actually doing some of this are finding the glimmerings of great potential, and appear to be having great fun in the process.
And there is obviously no shortage of interesting questions that need to be answered in the IT world ...