IT refashions itself as the internal service provider of choice: creating services that business people want to consume.
But -- once this model gets past the garden variety stuff: better end-user computing, enterprise apps, collaboration, etc. -- what are the killer new services that the business crowd is thirsty for -- and willing to pay for?
It's data -- and lots of it. Gathered from as many sources as possible, analyzed in a variety of ways, and consumed and shared as efficiently as possible. Big data analytics.
Internally here at EMC, we've dubbed our platform BAaaS -- business analytics as a service. From humble beginnings, we're now about a year into the effort.
I've already shared what we're starting to learn from a business perspective: transforming your business to run on predictive analytics is certainly a journey, and in many regards we've only just begun.
But there's a parallel story from the EMC IT side who's racing like crazy to keep up with the new cadre of data junkies we're earnestly creating.