A new customer pattern has been gradually revealing itself over the last year or so.
I'm meeting with an IT leadership team. They want to do cloud, and analytics, and social, and mobile, and an app factory, and ... well, just about everything I've discussed around creating a digital business platform. Sooner than later.
Hmmm. The last time I met with these guys, almost none of that was on the agenda.
So I ask "what's changed?"
After a bit of probing, the truth is frequently revealed. They can point to one or two senior individuals brought in by the executive team to drive every one of those topics. Sooner than later.
Enter the digital business leader.
Their titles, formal roles and reporting structure may vary, but their intent is crystal clear: lead the business transformation to a digital business model, and fast.
And I think we all will be encountering this particular agent of change more frequently in the future.