As part of my various duties here at EMC, I get the occasional privilege of introducing new ideas and new lines of thought to our customers and partners on a regular basis.
Understandably, a few of these newer discussions don't do so well, and they get dropped from the rotation.
Others catch on. Over time, I see more head-nodding, more engagement, more questions, more discussion. There's almost an invisible line that gets crossed at some point.
And -- at least from a personal level -- I think we've crossed that line with the information risk management and data loss prevention discussion.
It's now something most people want to talk about at some level.

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