There are always fascinating discussions going on in EMC's executive briefing centers.
Sure, there's plenty of traditional bread-and-butter updates: virtualization, security, cloud, backup, storage et. al.
But, more frequently these days, we get customers and partners who put some interesting challenges in front of us, and encourage us to be our very creative best.
And, from those stimulating brainstorming sessions, we frequently come up with repeatable patterns to new opportunities that are customers are encountering.
Such is the case with the concept of an analytics lab.
And I think we'll be seeing more of these before long.