I ask an open-ended question around, say, social or mobile or cloud, or maybe big data analytics, and I don't get the response I was expecting.
It's obvious I've committed some sort of faux pas. There's a stiffening, a deer-in-the-headlights sort of look, followed by a quick referral to "someone in IT who's working on it".
An awkward pause usually follows.
I bet if I asked a more familiar question around competition, or business strategy, or budgets or people or globalization -- I'd probably get a knowledgeable and engaged response.
I used to think it was my fault for bringing up the topic. Not anymore.