In our world of enterprise IT, they're an essential part of the chain that delivers value from producers to consumers.
But they get tend to get scant respect from our community. We all know stories about what bad sales types have done, but we rarely hear the stories about what the good ones do -- day in and day out.
I have had the pleasure and privilege of working with hundreds of top-notch sales professionals during my career here at EMC.
I know what they do, and why it's important to both vendor and customer. It's a unique skill set. I don't think I could do it.
And in a world where enterprise IT is learning to sell itself internally, day-in and day-out -- maybe progessive IT leaders should learn what good reps do, and how to apply it in their own IT organizations.