I started writing in earnest about clouds and IT transformation back in January 2009 -- a little more than three years ago.
At the time, most IT groups would politely listen to me talk about the coming world of service catalogs, hybrid clouds, et. al., nod a bit -- and that would be that.
Interesting, but not practical for them at that point. Thank you for your time.
But, every so often, I'd meet an IT group that was intensely interested in the subject. Their passion and enthusiasm stood in stark contrast to a vastly larger and vastly more passive crowd.
What made them different? Why were they so interested, and everyone else wasn't?
I became very curious about these particular customers, and started to take the time to look deeper. I began to construct profiles of the IT groups I was talking to, and looking for a correlation between their expressed enthusiasm (or lack thereof), and what I could discern externally.
Over time, patterns repeated themselves, and an "ITaaS profile" (IT as a service) began to emerge.
During early 2011, I began to test my model. I'd research a customer I was scheduled to talk to, score them using my profile, and attempt to predict the likelihood they'd be interested in the topic of IT transformation when I got in front of them. I quickly discovered I had a very good predictor.
It's sort of nice to know what's going to happen before you show up with a bunch of powerpoint :)
So, today, I thought I'd share with you what I've learned.
And, perhaps, figure out if your IT group fits the profile.