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March 02, 2010

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Mike Foley

Hey Chuck,

I produced the video. Sorry for the volume issues and I trimmed as much as I could to speed it up!

And yes, I'm not in marketing! :)

mike

Alex Tanner

Hi Chuck

Given that we have had success with this joint proof of concept and its outcome hopefully comes closer to demonstrating a valid approach to securing the cloud in the way that the security, standards and compliance bodies such as the PCI DSS and ISO standards organisations are likely to mandate for cloud going forward, is there scope for inviting representatives from those various bodies to participate in a round table / conference to thrash out the components they will need to have in place to validate a VMware based cloud platform as being suitable for the various compliance and security standards most of our customers wish to be able to comply with in the Cloud?

Customers are calling out for someone to start the ball rolling with regard to the various standards, compliance and security bodies validating and certifying a particular 'cloud configuration' and this announcement and the POC itself would seem to offer a good opportunity for us to do that

If this is not kicked off as a joint EMC / VMware / Intel project in the near future we are liable to see the pace of cloud deployments in some industries hamstrung not by technology but by the pace of the standards, security and compliance organisations slowness to respond to the opportunity.

If we could leverage the important work that EMC / VMware and Intel have done to demonstrate an end to end secure hardware / virtual stack to invite informed comment perhpas we can accelerate this process to the benefit of customers and vendors alike

Chuck Hollis

Hi Alex

I tend to have a more pragmatic view of this.

1) Industry has a problem

2) Vendors respond with proprietary solutions

3) Critical mass is achieved, standards become interesting

4) Standards committees form to create an open marketplace of interoperable components and associated use cases.

5) Vendors sell more stuff as the market is now larger.

6) Go to #1 above.

Put differently, I see the standards efforts being most productive when there's something tangible to go standardize. Usually, this takes the form of vendor-specific solutions that are gaining traction in the market.

Ethernet wasn't always a standard. Same for UNIX, etc. Your opinions may vary :-)

-- Chuck

Chuck Hollis

Hi Mike Foley -- thanks for doing the video! I don't know if any video that I produced would turn out any better, and I work with marketing people all the time!

-- Chuck

Mike Foley

No worries Chuck. Glad to do it. I wish I had had more time to polish it up but it all came together quite quickly.

Customers are diggin' the demo here at the RSA Conference!

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Chuck Hollis


  • Chuck Hollis
    VP -- Global Marketing CTO
    EMC Corporation

    Chuck has been with EMC for 16 years, most of them pretty good.

    He enjoys speaking to customer and industry audiences about a variety of technology topics, and -- of course -- enjoys blogging.

    He lives in Holliston, MA with his wife, three kids and three dogs when he's not travelling. Chuck enjoys piano, mountain biking, boating and skiing -- in that order.

    Warning: do not buy him a drink when there is a piano nearby.

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