Sometimes you get things right. Whether you're smart, or lucky, or a bit of both -- it should be a moment for rejoicing since it doesn't happen as often as you'd like :-)
It's struck me that when we put our overall corporate social media strategy together, there were two big themes: encouraging social media skills and applying them to ever-wider conversations.
Looks like that was the right thing to do ...
Continue reading "Social People and The Big Conversation" »
Yesterday was an all-day learning experience.
I was taking time off, but wanted to spend a whole day getting to understand the dynamics of microblogging (specifically Twitter) with my corporate social media hat on.
I had previously spent time searching Twitter and other microblogging sites, and had signed up for a few, but had never really dove into the deep end, so to speak. Well, I finally did.
It was an eye-opener, to put it mildly.
Continue reading "Understanding Corporate Twitter" »
By now, you've probably figured out that I'm not all that involved
in the day-to-day of EMC's social media efforts. I mean, I still know
what's going on, I'm just usually the spectator these days.
That's
good. Frankly speaking, I wouldn't want to be the bottleneck in
something so important. At some point, you have to get out of the way,
and let things take on a life of their own.
Thought I'd share
with you two interesting developments on how we're improving our
overall proficiency -- one formal, one informal.
Continue reading "Two Approaches To Proficiency" »
Sorry I haven't updated everyone in a while -- no big news, just a steady stream of good things happening.
All of this 2.0 stuff is now so ingrained in everything we do as a company, it's getting harder to pull out one big thing, or another.
Continue reading "We Just Keep Cruising Along" »
