Sometimes you get things right. Whether you're smart, or lucky, or a bit of both -- it should be a moment for rejoicing since it doesn't happen as often as you'd like :-)
It's struck me that when we put our overall corporate social media strategy together, there were two big themes: encouraging social media skills and applying them to ever-wider conversations.
I was taking time off, but wanted to spend a whole day getting to understand the dynamics of microblogging (specifically Twitter) with my corporate social media hat on.
I had previously spent time searching Twitter and other microblogging sites, and had signed up for a few, but had never really dove into the deep end, so to speak. Well, I finally did.
By now, you've probably figured out that I'm not all that involved
in the day-to-day of EMC's social media efforts. I mean, I still know
what's going on, I'm just usually the spectator these days.
That's
good. Frankly speaking, I wouldn't want to be the bottleneck in
something so important. At some point, you have to get out of the way,
and let things take on a life of their own.
Thought I'd share
with you two interesting developments on how we're improving our
overall proficiency -- one formal, one informal.
