A Journey In Social Media

Does It Make Sense To Have A Corporate Presence On (insert name of popular social platform here)?

I promised you I'd share with you the interesting aspects of our journey.

And I think I've got another one.

The good news: we've got lots and lots of people across the company who are intrigued and passionate about this whole web 2.0 thing -- and are starting to realize that conversations will be king.

The challenging part -- we're seeing the same sort of question being asked over and over again.

Reactions to Clearspace 2.5

Well, the big news today is that Jive launched the latest version of Clearspace 2.5

And -- if anything -- I feel vindicated that we picked the right product and the right company when we got started on this a year or so ago.

Now, I haven't done any hands-on yet, but here's what I can see so far:

Moving Outside The Firewall

In my last post, I offered up the analogy that our journey was like an airplane trip, and -- at least for our internal effort -- we were at cruising altitude.

I was a bit premature.  Now we're about to land, and connect onward to another leg of our journey -- going outside of the firewall.  There'll be a bit of chaos as we get off one flight, and on to the next ...

And it's going to be nice to get back to cruising altitude soon ...