A Journey In Social Media

Jeopardy Aftermath

I think you've figured out by now that I really like what Jive Software is doing in this social productivity software space.  Nobody's perfect, but they're still on top, in my book.

And -- at Jive -- there's nobody as fun and creative as Sam Lawrence.  If you aren't following his blog, you should.

Sam created a uniquely Sam-ish marketing event recently: a Jeopardy-like panel with noted luminaries, including my favorite Jeremiah Owyang, another must-follow visionary in this space.

I wasn't able to participate, but an incredible list of questions was created that I found fascinating.  I also realized I had some specific points of view on many of them. 

Matter of fact, I felt compelled to respond to most of them ... ;-)

So, not to hijack anyone's thoughts, but I thought it would be interesting to cull out a few, and offer up my personal thoughts, based on our experiences here.

A Big Leap Forward?

Sorry I haven't been so active on this blog lately.

Why?  Well, it's all going pretty well -- no news is good news, right?

Both quantitatively and qualitatively, the platform continues to grow, and grow, and grow.

But recently, a new initiative got kicked off that's poised to take our company's social media proficiency into a much higher gear.

And it's just a bit scary ...

Mobile Productivity

I'm writing this post from my BlackBerry as II sit waitbing for my plane to depart. The future of social software is most definitely mobile.

Social Software: Freestanding or Layered?

Had an interesting phone interview the other day, and we got into the topic above, which I found interesting.

We both agreed that we were going to see far more social software in the enterprise in the coming years.  The question was more about architecture -- would these software packages be purchased and deployed as free-standing entities, or would they be thought more in terms of a "layer" over something else already in the enterprise.

And, if you're aspiring to be a social media proficiency practitioner (as I am) -- or a vendor that's selling to people like me -- the answer might matter to you.

More on "Going Outside"

Well, we've had our internal platform for a while, and we're more than ready to go outside and start having external conversations (beyond our growing blogging corps, that is).

I wrote a while back about how we're preparing to "go outside" in a thoughtful way.

Lately, though, we've added some thinking to our overall approach that might be useful to you as well.