« A Cross Post From My Other Blog | Main | More on "Going Outside" »

April 25, 2008

Comments

Joe Seale

Great post! This feedback from an experienced corporate blogger is priceless. Thanks for sharing; I look forward to more great insights.

Saleem Soboh

YES WE NEED BLOGS IN OUR ORGANIZATIONS ... But we sure make sure of the following :
1- Blogs are Personal: Each individual blogger must retain control over the content in his or her blog, and over decisions on what does and doesn't go into it. This is its unique selling point to front-line workers who are used to seeing all the knowledge they contribute disappear into an undifferentiated massive corporate content architecture with no personal ownership or responsibility for quality, currency or completeness.
2- The Taxonomy must also be Personal: Asking people to organize their content into standard categories is a square peg in round hole exercise. Don't let the CIO presume to tell individual knowledge workers how they should organize their personal stuff.
3- The Blogging Tool must be Simple: Select the easiest possible blogging tool, and if necessary hide some of the tricky bells and whistles. People have enough to learn without having to master HTML and RSS.
4- Involve KM, IT, Learning and Marketing in the Project Team: All four departments will be needed to introduce blogs effectively into the workplace. Make this a joint project where each of the four departments shares in the work, and its success or failure. That may take some advance selling but if one department tries to get it alone they'll fail. And you need at least one Executive Sponsor on the Project Team. For that, you'll need an Elevator Pitch for blogs in business.

Saleem Soboh

YES WE NEED BLOGS IN OUR ORGANIZATIONS ... But we sure make sure of the following :
1- Blogs are Personal: Each individual blogger must retain control over the content in his or her blog, and over decisions on what does and doesn't go into it. This is its unique selling point to front-line workers who are used to seeing all the knowledge they contribute disappear into an undifferentiated massive corporate content architecture with no personal ownership or responsibility for quality, currency or completeness.
2- The Taxonomy must also be Personal: Asking people to organize their content into standard categories is a square peg in round hole exercise. Don't let the CIO presume to tell individual knowledge workers how they should organize their personal stuff.
3- The Blogging Tool must be Simple: Select the easiest possible blogging tool, and if necessary hide some of the tricky bells and whistles. People have enough to learn without having to master HTML and RSS.
4- Involve KM, IT, Learning and Marketing in the Project Team: All four departments will be needed to introduce blogs effectively into the workplace. Make this a joint project where each of the four departments shares in the work, and its success or failure. That may take some advance selling but if one department tries to get it alone they'll fail. And you need at least one Executive Sponsor on the Project Team. For that, you'll need an Elevator Pitch for blogs in business.

Jeremiah Owyang

Chuck

Wow, EMC has come a long way, fantastic news, thanks for sharing.

The comments to this entry are closed.